What is contrast effect?
Contrast Effect makes you judge candidates by comparing them to each other instead of by assessing them individually, which will change your judgment.
Example in the hiring process.
After you just screened or interviewed a candidate who impressed you, you will compare the next candidate to this standard, instead of the objective standard that was set at the beginning. As an opposite to this, if you would have just screened or interviewed a candidate who disappointed you, the standard for the next candidate will be lower.
Want to learn more?
In this episode, we talk with Equalture’s very own Head of Customer Success, Jesper, who also has a master’s degree in Sports & Performance Psychology, about Contrast Effect: What is this, and how does this bias impact whether we perceive a candidate as good or bad.