Equalture wins the Diversity & Inclusion Award in the Netherlands

Equalture wins the Diversity & Inclusion Award in the Netherlands


A word from our CEO, Charlotte.

From luxury, to naive and selfish.

Diversity. Equality. And Inclusion. Three words I honestly never really thought about until my 18th.

Three words, describing one of the world’s largest social problems, but yet so far away from my previous perception of the world, that they did not put any weight on me for a long time. Some people call it luxury – growing up in an environment in which you were not being confronted with any of these words. An environment in which you didn’t have to think about the weight of these words, not even for a second. And up until a couple of years ago, I would have probably called it luxury as well. 

Today, I don’t call this luxury anymore. I call it selfish and naive instead. Naive, because anyone with common sense can understand what’s happening in the world around them. And selfish, because despite having the option not to be naive, we still often choose to be. 

At my 18th, I chose to not be naive anymore. I had the incredible opportunity to study in the most diverse city in the Netherlands, Rotterdam. And that’s how my perspective of the world changed a tiny bit every day. After all, visualisation is the best realisation. Walking in a city every day, surrounded by so many different people, all unique in who they are, what they stand for, who they love, where they come from, who they want to be, and what they experienced in life, makes you realise what’s out there. Who’s out there. And that triggered me.


How Equalture was ‘born’

When I was 19 years old, my urge to contribute to a more equal world started with a fight for gender diversity, together with my twin sister Fleur. We started a recruitment agency, focused on getting more females in management positions. Soon after we started this company, we did realise that contributing to a more equal world isn’t about positive discrimination or setting quotas.

It’s about enabling and ensuring equal opportunities, regardless of who you are, where you come from, and what you stand for.

And that’s how Equalture was born. We wanted to develop a tool that provides everyone with an equal opportunity to showcase themselves, when applying for a job. Their skills, their personalities, and their talents.


Diversity & Inclusion Award

I couldn’t be more proud of Equalture being selected as the #1 Diverse and Inclusive company in NL. Developing software that helps companies reduce hiring bias and build more diverse teams, there couldn’t be a better recognition for what we do. Today, our team consists of 29 people from 15 different countries. And we’re not only culturally diverse. We’re also diverse in our personalities, our beliefs, our preferences, and more.

The one thing we do have in common though? We all want the shape the world of unbiased hiring. A world in which everyone gets an equal opportunity to become part of a team, and a world in which D&I is celebrated every single day.

Thanks team, I couldn’t be more proud of you all! And to everyone who’s reading this and wants to work on a more diverse and inclusive team: I think we can comfortably say that you might want to check out Equalture…


Because what we do simply works.

(click here to schedule a call with us)

Cheers, Charlotte

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