13 October 2019

Scaleup Hiring Playbook Chapter III: Marketing

Only 25% of all scaleup hires are successful while a bad hire is most painful in young, small teams. In this Playbook Series we help you optimise your hiring for the job groups within your company.

In the 2nd chapter: Hiring your Marketing team. Especially in tech scaleups you have many challenges when facing your marketing effectiveness: What content works? How to increase the reach of my content? What the hack is Growth Hacking? And how to make sure that I can actually measure the success rate of my marketing strategy?!

In this chapter we will explain the three key roles within a successful scaleup marketing team and the needs for each role.

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