Size
200+
Industry
Sports & Technology
Focus Equalture
Professional Hiring
‘’Equalture’s game-based assessments are not only fun, but they also provide deep insights into how candidates think, solve problems, and approach different situations, insights you simply can’t get from a CV.’’
Carmen Crane, Director People & Business Services at ASICS Technology
Scope
ASICS Technology uses Equalture at the very beginning of the hiring process across a wide range of roles – from business-facing to technical positions – and from trainees to senior executives. By implementing Equalture’s game-based behavioural assessments, ASICS Technology ensures every applicant is evaluated on their potential and cognitive skills rather than background or experience alone.
Challenges
ASICS Technology needed a way to identify talent that reflects its belief in diversity of thought and inclusivity. Traditional hiring methods often created barriers, favoring certain experience profiles and causing stress for candidates during assessments. The team also wanted to reduce long screening times while ensuring that candidates were evaluated fairly and consistently across all role types and seniority levels.
Goals with Equalture
In partnership with Equalture, ASICS Technology aimed to:
- Create a progressive and inclusive hiring process where every candidate has an equal opportunity to succeed.
- Gain deeper behavioral insights beyond what CVs can offer, into how candidates think, solve problems, and communicate.
- Enhance the candidate experience through intuitive, game-based assessments that feel natural and engaging.
- Streamline the recruitment process and reduce lead times without compromising quality.
Results
- Inclusive and accessible assessments: Candidates described Equalture’s game-based assessments as fun, stress-free, and intuitive. Also, neurodivergent candidates experienced no accessibility barriers.
- Outstanding candidate experience: Equalture’s assessments received an average rating of 4.53 out of 5 stars, with a 97% completion rate, showing high engagement and satisfaction. Notably, the most senior candidates rated the experience the highest, reflecting how well the platform resonates across all experience levels.
- Deeper talent insights: ASICS Technology gained a better understanding of candidates’ behavioral strengths and potential, leading to more structured and personalized interviews.
- Broader talent pool: The team successfully identified and hired candidates making career transitions, people who might have been overlooked through traditional methods.
- Improved efficiency: Screening times decreased, and the overall hiring process became faster and more engaging for candidates.
