How Randstad Uses Game-Based Hiring to Recruit Operators and Technicians

HR Services
Blue-collar

Randstad Vocational Training focuses on preparing future operators and technicians through practical education and work-learning programs. In a tight labor market, they needed a new way to attract and engage talent by focusing on potential instead of traditional selection methods. By implementing Equalture’s game-based assessments, they created a more accessible and engaging hiring experience that aligns with their vision of seeing talent differently.

At glance

4.2/5

Candidate Experience

86%

Assessment Completion Rate

Thanks to Equalture’s game-based approach, the barrier to apply has been significantly lowered, allowing us to attract more potential operators and technicians with the right competencies and talents.

Natascha van der Laan

Manager Randstad Vocational Training

Challenges

From CVs to Character

The tight labor market makes it challenging to find technical talent. Randstad also noticed that using their usual selection methods often created a barrier. Operators and technicians dropped out because the process felt too formal and demanding.

Through their ‘partner for talent’ strategy, they aim to focus on who someone truly is and the competencies and potential they bring.

Summary

Randstad set out to strengthen
its recruitment process

Why Randstad Chose Game-Based Hiring

Engaging candidate experience with science-based, data-driven insights

“The barrier to completing an assessment in our selection process has been significantly lowered. Talents enjoy going through the game and don’t perceive it as a demanding assessment.”

Natascha van der Laan

Manager Randstad Vocational Training

“Game-based assessments are a fun and accessible way to discover behavior and competencies. Candidates enjoy completing the games and gain valuable insights into their own strengths. At the same time, it gives us an objective view of their potential. This turns the assessment from a barrier into an experience that candidates actually want to complete.”

Natascha van der Laan

Manager Randstad Vocational Training

Why Randstad Chose Game-Based Hiring

What goals did you want to achieve with Equalture?

“Our goal was to give as many talents as possible the opportunity to improve their career prospects. By lowering the barrier, we wanted to reach and retain more potential operators and technicians throughout the process. Ultimately, it’s about discovering talent in a different way, so we can create the right match.”

Natascha van der Laan

Manager Randstad Vocational Training

Results

Modern hiring experience

Candidate Experience

Candidates rate the experience 4.2 out of 5. They don’t perceive the assessment as difficult, but rather as fun and accessible.

Completion Rate

86% fully complete the pre-screening. Significantly higher than before.

Like Randstad, you can build an inclusive, insightful, and science-driven hiring process.

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