Evaluating candidates on what really matters was a challenge.
“Equalture empowers us to hire based on a person’s unique talents, beyond their CV. It leads to stronger retention and ensures every candidate is given an equal opportunity to succeed.”
Erna Dezaire – Recruitment Team Lead
About VodafoneZiggo
VodafoneZiggo is a joining of forces between two strong Dutch companies. Together, they have formed a rock-solid combination in the Netherlands since January 2017. As a communications provider, they offer their customers entertainment, mobile telephony, fixed telephony and internet.
Size
7000+
Industry
Telecommunications
Geography
Netherlands
Job Focus Equalture
Customer facing roles
Challenges
VodafoneZiggo’s Volume Recruitment team handles the recruitment activities for the Customer Facing Teams, which include contact center staff, retail employees, and technicians. For Recruitment Team Lead Erna Dezaire, efficiently and successfully assessing a large number of applicants is key. “You need to evaluate and hire many candidates in a short time, so having a strong selection tool at the start of the process is crucial,” explains Erna.
CHALLENGE 1
Efficiently assessing a large number of applicants
A lot of candidates need to be evaluated in a short time, which makes a strong selection tool at the start of the process crucial.
CHALLENGE 2
Assessing candidates on the right competencies
To ensure the right hires are made, decisions need to be based on the skills that truly matter for the role.
VodafoneZiggo chose Equalture because of the gaming element of the assessment, as well as Equalture’s data-driven approach to revealing exactly which competencies drive success in a particular role. “Equalture ensures a fast and efficient process, while also making sure candidates are assessed fairly and without bias. Decisions are based on the skills that truly matter for the role, not on preconceived ideas or assumptions about what leads to success.”
Implementation
The implementation at VodafoneZiggo started with an internal benchmark to identify competencies that are needed to succeed for their roles. A group of high-performing employees completed Equalture’s game-based assessment; based on the results of this analysis, VodafoneZiggo and Equalture together determined the cognitive and behavioral benchmarks for the open roles.
At VodafoneZiggo, Equalture is introduced right at the beginning of the recruitment process. As soon as a candidate applies through the career page, they immediately receive a link to take the games. Candidates complete a set of games that represent the competencies that have proven to be crucial for success in that particular role. Only candidates who complete the assessments successfully move forward to personal contact with a recruiter.
Benefits for VodafoneZiggo
Inclusive for everyone
The benefits of Equalture are clear, says Erna: “The assessments are game-based, they are easy to approach and less intimidating for candidates than traditional tests. This makes the process more inclusive for everyone. Candidates themselves have said they really enjoy the games and find them much less stressful.”
Clear insights in what competencies predict top performance
Erna highlights the effectiveness of Equalture’s data-driven approach to continuously finetune competency profiles and become smarter over time. “The Equalture platform continuously reviews the performance of the hired candidates. Specifically, the platform identifies patterns between the performance of hires and their results on the game-based assessments. This helps us continuously learn which competencies truly drive success in each role.
We have done this already for more than 150 hires this year. A surprising example was learning ability, which initially wasn’t included in VodafoneZiggo’s internal competency framework at all. However, when comparing our colleagues’ job performance to their performance in Equalture’s games, this competency turned out to be the most crucial one for success.”
Results
- 3796 candidates completed Equalture for a volume role
- Completion rate of 87%
- 451 hires
- Candidate experience rating of 4.3/5, based on 1871 ratings
- Happy with over 85% of all hires made
With Equalture, VodafoneZiggo has not only sped up its hiring process but also made it fairer and more inclusive, while ensuring a better fit between candidates and the organisation.
Equalture empowers us to hire based on a person’s unique talents, beyond their CV. It leads to stronger retention and ensures every candidate is given an equal opportunity to succeed.
Erna Dezaire – Recruitment Team Lead
