Understand who'll thrive in your Retail Business with competency-based hiring

Shop managers are customer experts, not recruiters. Let them focus on customers while enabling your candidates showcase their talents—boosting retention and building brand ambassadors.

 

High turnover. Shop managers burried in recruitment tasks. And unhappy candidates.

 This is today’s reality for most Retail Businesses. But it doesn’t have to be like that. We ensure successful Retail Recruitment in 4 steps, with our game-based assessments at the core.

Retail Principle 1 | Soft Skills Matter, Not Hard Skills

Create a Blueprint of the Retail employee who'll thrive in your business

Every retail business is unique, and soft skills outweigh experience.

Use Equalture’s Internal Benchmarking to identify the key competencies of your top-performing retail employees who fit your culture. Existing employees anonymously complete our game-based assessments, revealing the key behavioural & cognitive competencies that characterise your top-performers. These insights, combined with industry benchmarks, create a tailored Competency Profile.

Retail Principle 2 | Candidates Are Your Customers

Gather the insights you need while turning your candidates into brand ambassadors

Assessments shouldn’t feel like a test—Equalture’s game-based approach keeps it quick, fair, and engaging. While you gather the exact insights needed, candidates have fun, get a job preview, and receive instant feedback & personalised tips to make their experience valuable. 

Retail Principle 3 | Retail Hiring Is A Volume-Game

Quickly find your best-fitting candidates based on science, without bias

Instantly identify candidates who match your Competency Profile, allowing Shop Managers to focus on the right talent. For lower-fit candidates, our Talent Pooling feature suggests better-matching roles automatically.

Seamlessly integrate Equalture with your favourite chatbots or interview scheduling tools—so Shop Managers only step in when it’s time for the interview.

Retail Principle 4 | Turn Repetitive Hiring Into Predictable Hiring

Track your recent hires to optimise your success predictions

Link your hires’ performance, tenure & more to their competencies and fit score. Equalture’s platform identifies opportunities to refine your Competency Profiles further, ensuring every hiring decision gets better and fairer.

Since you’re hiring for repetitive roles, this approach works perfectly—repeated hiring allows you to gather consistent data, spot trends, and continuously optimise your selection process.

Don't take our word for it.

Elke Draaijer
Elke DraaijerGlobal Project Manager HR Digital at Rituals
''Equalture’s innovative game-based assessments align perfectly with our vision for transforming recruitment at Rituals. What truly sets Equalture apart is their deep understanding of our retail organisation, our challenges, and their ability to provide unique, actionable insights. Their expertise pushed us to rethink traditional hiring methods, helping us make bold, data-driven decisions that benefit both our business and our candidates.''
Erna Dezaire
Erna DezaireRecruitment Lead Customer-Facing Roles at VodafoneZiggo
"Equalture enables us to hire based on true talent, not just a CV. Now that we have clear insights into the competencies that drive performance for our customer-facing roles, we've improved retention and can now predict with over 85% certainty that a high-fit candidate will succeed. On top of that, candidates love the experience—our games have an 83% completion rate and an average rating of 4.3 out of 5.''