There's a reason global retailers like Rituals, Hunkemöller & Vodafone work with Equalture
Most retail hiring software just moves candidates through the process faster. Equalture goes further — uncovering the Success DNA behind your best store employees, then screening every candidate against it, through a game-based assessment candidates describe as unlike anything they’ve ever seen before.
Equalture mapped the cognitive and behavioural DNA of VodafoneZiggo’s top retail workers — revealing what actually drives performance and retention. They now only hire candidates who match their DNA. The result: 3 out of 4 hires are still there one year after they started.
Rituals screens every candidate against their Success DNA before any human is involved — the same process, for every applicant, with zero bias. Store managers only get to meet high-fits and spend the rest of their time on the shop floor. 5 hours saved per hire. 7x faster hiring.
Candidates are evaluated on how they actually think and behave — through neuroscience games they describe as refreshing, engaging, and stress-free. 65% give it 5 out of 5 stars. Something they’ve never seen before, and will tell their friends and family about (in a good way).
Workforce intelligence you've never had before, that tells you exactly what drives success and retention in your stores
Most retailers think they know what makes a great store employee, but they actually don’t. That’s the root cause of most issues in hiring.
Success DNA Mapping
Reveal the DNA of your best performers
Identify the cognitive and behavioural profile of your actual top performers, and compares it directly to those who struggle. The difference between them becomes your Success DNA: a precise, bias-free benchmark built entirely from your own workforce. From that moment on, every candidate is screened against it.
Industry Benchmarking
See how your Retail workforce compares to the industry
Your Success DNA is overlaid against a benchmark built from tens of thousands of retail workers — revealing exactly where your workforce stands out, but also where you’re lacking behind.
Continuous Success DNA Calibration
Make your model sharper with every hire
Feed retention and performance outcomes back into Equalture to further refine your Success DNA Models. The longer you use Equalture, the more accurate your predictions become.
Forget boring assessments. Your candidates are going to love this.
Turn your hiring process into a brand moment — and your assessment data into decisions you can actually trust.
Game-Based Assessment Experience
Provide candidates with an unforgettable game-based experience
- Truly fun (yes, that is possible), so candidates actually enjoy the experience — rating it 4.5 out of 5 stars. Introduce it at the very start of your application process without worrying about drop-off.
- AI-resistant. Measures implicit behaviour, not answers to multiple-choice questions.
- ~15 min experience. Only the games that map to your Success DNA are shown — the rest are disabled. Keeps it short, focused, and relevant for the role.
- Available 20+ different languages, on any device. Mobile communication, unless you prefer email.
- Neuroscience-backed. Each game measures validated cognitive and behavioural constructs, such as learning ability, adaptability, taking ownership, and handling feedback.
What candidates say about Equalture
“The completion rates we’re seeing at Rituals are the highest I have seen for an assessment. I have worked with many other assessment solutions for retail hiring, but they never achieved such high completion rates. This shows it really fits our audience.”
Anne Albracht
Global Director Talent Acquisition & Employer Branding at Rituals
Make automation in your screening process transparent and fair
Let’s be honest: none of us likes screening thousands of candidates. It’s fine to automate certain steps of the process, as long as you can guarantee fairness and transparency. That’s exactly what we do.
Fit Scores
Instant, unbiased rankings. Only the candidates who match your DNA make it through.
Every candidate is instantly scored and ranked against your Success DNA, without any human involvement. A win-win for everyone:
- Recruiters no longer have to manually screen candidates.
- Candidates get a fast, fair outcome — evaluated on their actual potential, not their CV. No more waiting, no more ghosting.
- Store managers only meet high-fits. Fewer interviews, better hires — and the rest of their time back on the shop floor
Retail hiring software doesn’t need to be replaced. Equalture connects directly to your existing ATS. View integrations →
See what Rituals, Hunkemöller & Vodafone already know.
Book a session with our team. We’ll show you can reveal your Success DNA.