Gamification: The future of recruitment

Offer a unique experience to your candidates, improve recruitment results, and simplify high-volume hiring with gamification.

Smiling young woman with short curly hair playing Equalture's assessment, with colorful illustrated graphics of Equalture's game-based assessments in the background.

Predictive and fair hiring with game-based asssessments

The Equalture platform helps you attract and retain top talent with the right skills, while providing in-depth insights into candidates’ abilities. The platform enables you to assess (soft) skills, cognitive abilities, and the potential of your candidates. This allows your organisation to build a talented, future-proof workforce and reduce costly turnover.

Completion Rate

Candidate experience rating

Reduced screening time

How it works

Know which skills are important for your roles

Before having your candidates go through the games, you identify the key competencies for your roles by letting current employees play the games anonymously.

This gives you a clear understanding of your ideal candidate profile, allowing you to hire the right people.

Get the right insights with gamified assessments

Attract top talent without worrying that candidates will drop out due to non engaging assessments, and gain objective insights right at the start of your recruitment process.

Track performance and improve your recruitment process

Monitor the performance of your recent new hires and whether they have successfully completed their onboarding/training. This allows you to adjust your recruitment process and improve quality with every decision you make.

Optimised for enterprises

Certifications

Certified by ISO-27001, we ensure strict GDPR compliance. Our experienced security and legal team will streamline the procurement process, making your setup as smooth as possible. Our security & compliance

Integrations

We integrate with leading Applicant Tracking Systems (ATS) and have our own API. Automate candidate invitations and screenings, access candidate scores directly in your own systems, simplify your hiring process. See all integrations

Partner of leading enterprises

Vodafone-Ziggo
We’re excited to be working with Equalture to ensure an outstanding candidate experience!

Equalture has a significant impact on our volume hiring process, in our case for customer-oriented roles. Without Equalture, our process would be more time-consuming and less effective. Equalture helps us focus on the potential of candidates, not just their resumes. Without Equalture, the process would be more expensive, less effective, and more subjective.

Since Equalture also analyzes the performance of recent hires, we can establish increasingly sharper benchmarks and competency profiles, leading to higher retention rates and satisfaction among new employees. Equalture is indispensable in our recruitment process.”

 

Erna Dezaire
Lead Volume Recruitment VodafoneZiggo
Picture of Erna Dezaire wearing a yellow blazer
Our screening time decreased by 93%. We now don’t need to check everyone’s CV anymore, a control point we had in place previously.

Besides spending less time screening Equalture really helped us focus less on experience and background and more on a candidate’s potential.  This resulted in 24% of hires last year that we would not have been hired based on their CV, but were offered a job because of their good Equalture scores – with 100% retention. This not only increased the talent pool, but also improved diversity.

Dennis Damoiseaux
Head of Talent Acquisition at FrieslandCampina
Logo_ministerie_van_defensie
“We work with Equalture because we want to look more at potential rather than experiece.”

We are enlarging our pool of candidates while also being able to match candidates more easily – if a candidate isn’t suitable for a position, the information coming from the games will also be able to tell us what they are suitable for within the organization

Elsemieke Maagdenberg-Kuijpers
HR Development Advisor at Ministry of Defense
Elsemieke Maagdenberg-Kuijpers - HR Development Advisor @ Ministry of Defense

Experience a game-based assessment yourself

Try one of our games for yourself. Fill out the form to receive a demo game in your email.

  • Based on your recruitment challenge, we will send a suitable game.
  • Free of obligations.
  • Example of a candidate report after game completion.

 

Requesting the assessment is exclusively intended for organisations. Practicing the games is not possible.

Frequently Asked Questions

When we talk about gamification, we mean the application of game based elements in non-game related contexts. Game-based assessments allow the candidates to show their natural, unconscious behaviour and abilities. To put it simply, gamified assessment refers to modifying the original form of traditional assessment by adding game elements to increase motivation.

Game-based assessments focus on measuring two aspects most predictive of job performance:

  • Cognitive Ability/General Mental Ability (GMA), which has proven to be the most significant predictor of work performance, with a correlation of 0.65-0.74 (source). 
  • Behaviour, which has proven to be a significant predictor of work performance, with a correlation of 0.45 (source).

 Learn more

Gamified recruitment has a number of advantages over traditional tests:

  • Non-trainable. Games are unknown, thus non-trainable. Therefore, game-based assessments provide you with results you can trust in. 
  • Non-manipulable. Games put candidates in an immersive experience and draw conclusions from data points that focus on a candidate’s unconscious behaviour. This prevents the impact of social desirability on the assessment results.
  • Bias-free. As games prevent the interference of socially desirable behaviour, they also prevent the chances of cultural background influencing the assessment results.
  • Engaging for candidates. Gamified psychometric tests are more immersive, meaning that they make a candidate forget that they are assessed. This reduces stress and anxiety, resulting in a much better Candidate Experience (average rating of all candidates that complete the Equalture game-based assessments is 4.54/5).
  • Innovative 21st Century format. Using Innovative technologies, such as game-based assessments, especially when recruiting and assessing candidates has repeatedly been proven to leave positive effects on applicant perception of an organisational image.

Game-based assessments are built and validated upon decades of scientific research and neuroscience. They are designed to help companies hire people based on science rather than bias. They are carefully designed, validated and evaluated making the results more reliable than results from traditional tests

Traditional assessments such as personality questionnaires, according to scientific research have proven to have multiple disadvantages when it comes to the hiring process:

  • Low validity when it comes to predicting future job performance. People arrive at a different result the second time they take a test, even if it’s just five weeks later. 
  • Involve dangers of self-reporting and social desirability.
  • Practising common cognitive tests (figure series, pattern recognition, etc.) wrongfully improves the results.
  • Cultural background influences self-reporting as people from different cultural backgrounds have different ways of expressing themselves and interpret words differently.

The games can be used for various functions and are adaptable for specific roles. As a company, you yourself choose which characteristics you find important to measure, so the package of games can be adjusted per function. The game-based assessments can therefore be used for all positions and all sectors.

Gamification is built and validated upon decades of scientific research and neuroscience.

The assessments were created by a team of neuroscientists, cognitive psychologists, organisational psychologists, data scientists, game designers and recruitment experts. They drew on decades of cognitive and behavioural and neuroscience in developing the games. Game-based assessments are new scientific tools for measuring and assessing a person’s cognitive ability, personality and unconscious behaviour. We validate our assessments extensively, both during assessment development and after an assessment goes live. As part of this process, we focus on the reliability of our tests and construct validity.