“We need to assess a high volume of candidates quickly, so having the right tool early in the process is crucial. Equalture’s games help us make better hiring decisions while giving candidates a fun and engaging experience. We’ve also gained surprising insights — like discovering that learning ability, which wasn’t even part of our original competency framework, is actually the top predictor of success in our roles.”
Erna Dezaire – Recruitment Team Lead
About VodafoneZiggo
VodafoneZiggo is one of the Netherlands’ leading telecom providers, offering mobile, internet, fixed telephony, and entertainment services.
Size
7000+
Industry
Telecommunications
Job Focus Equalture
Customer facing roles (Retail, Customer Service, Technicians)
Challenges Recruitment
1. High-volume hiring
Recruiting for customer-facing teams meant handling large numbers of applications quickly.
2. Unclear which skills really matter
VodafoneZiggo wanted to focus on hiring based on potential, not CVs — but didn’t know which competencies actually led to success in each role. They needed a way to identify and hire for the traits that truly drive performance.
3. Traditional assessments caused drop-off
Old-school assessments were often intimidating and formal, leading to candidate drop-off and a less inclusive process. They wanted something more engaging and accessible for every applicant.
The Solution: Equalture's Game-Based Assessments
VodafoneZiggo chose Equalture to make their hiring process more efficient, fair, and data-driven — while giving candidates a truly engaging experience. Here’s how it works:
Step 1: Define what success looks like
High-performing employees took Equalture’s game-based assessments to map the cognitive and behavioural competencies that lead to success in each role and organisational fit.
Step 2: Candidates play the same games
When someone applies, they instantly receive an invitation to take the games. The games measure the exact competencies linked to top performance and organisation fit that we identified in step 1.
Step 3: Only the right candidates move forward
The platform compares each candidate’s results to the success benchmark. Only those with the right fit move on to interviews — saving time and boosting quality.
Why It Works
1. Efficient — Speeds up screening at scale
2. Inclusive — Game-based format is low-pressure and fun
3. Fair — Candidates are assessed on true potential, not assumptions based on a CV
4. Smart — The platform learns from the success of each hire, to become smarter over time
Results
- 7,000+ candidates completed the assessment
- Over 83% completion rate
- 650+ hires
- 4.3/5 candidate experience rating (based on 3,000+ responses)
- Over 75% of hires are rated successful — far above industry averages
Equalture empowers us to hire based on a person’s unique talents, beyond their CV. It leads to stronger retention and ensures every candidate is given an equal opportunity to succeed, while having fun.
Erna Dezaire – Recruitment Team Lead
