Hi there, we're Equalture

A fast-growing HR tech scaleup based in The Netherlands, Rotterdam with the goal of shaping the world of unbiased hiring.

Please contact us if you’re interested in collaborating.

About Equalture

What happened in 2017 was a trigger for Charlotte Melkert & Fleur Melkert – it was time to start a revolution.

Charlotte and Fleur started a recruitment agency, focused on getting more females in management positions. Soon after they started this company, Fleur and Charlotte realized that contributing to a more equal world isn’t about positive discrimination or setting quotas.

It’s about enabling and ensuring equal opportunities, regardless of who you are, where you come from, and what you stand for.

And that’s how Equalture was born.

Equalture has become a fast-growing HR tech scaleup based in The Netherlands, Rotterdam with the goal of shaping the world of unbiased hiring.

Equalture’s hiring software helps SMBs collect unbiased insights on the skills and behaviors of both their team and candidates to hire the best-fits without bias, by using a gamified approach

In 2022...


candidates applied in an objective way.


was the average candidate experience rating of our gamified job application.

31 to 38

employees in a year, with 21 nationalities, from which 55% is female.

Meet the founders

Charlotte Melkert is the CEO and Co-Founder of Equalture.


Fleur Melkert is the CCO and Co-Founder of Equalture. 


Our vision

We want the world to be a place where everyone has equal rights and opportunities. A world in which people care about who someone actually is, beyond what’s written on paper.

Have you ever felt like you were evaluated based on your gender, age, or race, rather than your potential, skills, and personality? Conscious and unconscious biases affect candidates that apply for jobs and leave a significant impact on company culture and inclusivity. It’s important to look at this issue from a social imperative first, before looking at it as a business case.

For this reason, we are on a mission to shape the world of unbiased hiring. 

A world in which we evaluate people on skills, potential, and personality, rather than gender, age or race.


#1 Diversity & Inclusion Award

Finalist Sprout Challenger50

Finalist LOEY Talent Awards

Very fresh, innovative hiring! 

Equalture allows us to get a very complete photo of our candidates’ cognitive skills, without biases nor preconceptions.

Mariona Serra Palomares

People Business Partner at Heura Foods

Equalture provides great insight and allows us to have meaningful conversations, both internally and with candidates. The games are fun which is also a plus!

Julio Hailu

Head of People and Culture at AREX Markets

I am absolutely thrilled with the basic idea of Equalture to contribute to bias-free hiring and thus provide more equal opportunities and objectivity in the recruiting process.

Kim Strehl

HR Manager at Wawibox


Cv’s eruit, game erin: Rotterdamse tweeling (25) bouwt aan ‘eerlijkste’ sollicitatieprocedure

Forbes 30 under 30: Charlotte Melkert and Fleur Melkert

Dutch startup Equalture raises 1 million euros: “Now we have the necessary tools to turn our ambitions into results”

8 Benelux startups to keep on your radar

Media kit


Office & People

Product visuals