Mere Exposure Effect

The Mere Exposure Effect is the tendency to develop a preference for things, methods or people that are more familiar to you.

Strategic

What is the mere exposure effect?

This is the tendency to develop a preference for things, methods or people that are more familiar to you.

Example of the mere exposure effect in the hiring process.

The CV is proven to be a very poor predictor of future performance. However, most recruiters and hiring managers will pick CV screening over for example assessment screening, as CV screening is more familiar to us. This example also ties in closely with conservatism bias.

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