19 July 2020

’’Hire fast, fire faster’’ is the most dangerous startup mantra and this calculation proves why.

Hire Fast, Fire Faster is one of the startup mantras that keep persisting in the startup market. Yesterday someone asked me: ‘’What are the aspects that you think can make or break a startup?’’ My answer was team, product, and market

Subsequently, this same person asked me: ‘’And what if you would need to rank these three factors? What’s the number one thing you should worry about then?’’ And of course, having an HR tech startup myself makes me absolutely biased, but my answer was the team

Why? Well, because although we are building a tech company, we need amazing people to actually do so. We need a team to:

  • Analyze the market
  • Build the product based on our market research
  • Gain and retain new customers
  • Constantly assess our product-market fit

So yes, product and market are extremely important as well, but you will never be able to focus on these two aspects on your own. 

The origin of this startup mantra

Building a startup team is a tough challenge. Especially tech startups often find themselves in a situation where they reach that point of hyper-growth ‘out of nowhere’, requiring them to rapidly build their teams under significant time pressure. Moreover, startups have a lot of fluctuations in their hiring needs. Just after raising funding, the hiring machine in most cases starts running, while somewhere halfway through this investment, things will likely slow down again for a while. 

Another challenge that startups are facing is the war for talent. Everyone is looking for rockstar developers, supersonic sales stars, and product gurus. Believe me when I say, the chance of finding this rockstar, supersonic star or guru is pretty small. Since everyone is looking for them, you will likely find yourself looking for these exact same superstars with this rare ‘startup mentality’ as well (tip: listen to a chat with CharlieHR CEO Ben Gateley about the danger of the startup mentality).

As a result of having this mindset, you tend to hire people as fast as possible before they sign a contract with your competitor. And by hiring someone that rapidly, your initial hiring costs will likely be reduced. In practice, however, you will also experience the costs of letting people go as fast as you’ve hired them (or even faster). 

My observation of this ‘’hire fast, fire faster’’ mentality: Startups stick to this mantra out of fear. Fear of missing out on the best candidates. Fear of not being able to grow as fast as you would like to grow. And the fear of never building the right product and selling to the right market. 

Here’s my business case for stop letting fear determine our team building strategy. 

Calculation: The savings of ‘hire fast’ vs. The costs of ‘fire faster’

Calculation 1. Your savings of hiring faster

Let’s say you hire 50% faster than companies that don’t live by this mantra, as a result of having less interviews and less hiring stages. Here at Equalture, where we don’t want to hire fast, we spend on average 30 hours on one hire, when taking the hours of all team members participating in this process together. This includes the hours to:

  • Create and distribute a job opening;
  • Check the incoming applications (which goes very quickly since we are of course using our own platform and therefore receive a complete Candidate Matching Profile for each new application);
  • Have a quick chat on the phone with the candidates who have passed the first review (we have this call to check whether the candidate has the same view on the job as we have);
  • Conduct some first and second interviews (in which always two people from our team are joining);
  • Finalise the paperwork. 

So when applying this hire fast, fire faster principle, we could save 15 hours. Now let’s say that we are worth €100 p/hour – this then means that we could save €1,500 per hire.

Calculation 2. Your costs with firing faster

Research into startup hiring has shown that 46% of all mishires were a result of the company’s need to fill the position quickly and only 25% of all startup hires turn out to be successful. On average, the costs of a mishire are 1.3x this person’s annual salary(!). This is built up from the following costs:

  • Salary;
  • Hiring costs;
  • Onboarding costs;
  • Delay on targets as a result of non-performance;
  • Impact on team dynamics and team performance.

Now let’s say that, since you will be likely to fire people faster, the costs of a mishire are only 0.65x the annual salary. 

This means that, when hiring for instance a Business Developer, having a yearly salary of €36,000, this person will now cost you €23,400 if (s)he turns out to be a mishire.

You saved €1,500 by hiring fast, while you risk the chance of making a mishire, costing you the doubled amount, when firing faster. Hopefully this calculation, therefore, starts to make you reconsider this mantra.

The human aspect of Fire Faster

Although I am a big fan of calculations and business cases, since it creates more urgency, let’s definitely not forget about the human aspect here, both for the people you hire, as well as for your current team. When easily hiring and firing people, you can heavily impact their vision on employers. And at the same time, there’s nothing more damaging for your company culture and team spirit than constantly adding and removing people.

My mantra: Take your time to build your team and culture

Building a team shouldn’t be done over-rushed out of the fear of growing quickly enough. Hiring fast might seem to help you in the short run, but it will definitely hurt your company in the long run. Here at Equalture, we learned from feeling rushed in people decisions, fortunately, we were able to learn from this in an early stage already. 

That’s why we now take the team to reveal our needs, translate these needs into a hiring profile and only talk to candidates who have taken the effort to apply to our position themselves. No rush. No fear. That is how I believe you should build your startup team and culture.

Portrait image of Charlotte Melkert, Co-Founder and CEO of Equalture. Charlotte made a calculation of the mantra Hire fast, fire faster

Cheers, Charlotte